Large, Long-Lasting Blooms for Seasonal Interest
Echinacea purpurea produces large, daisy-like flowers from midsummer to early autumn. The broad, slightly drooping petals surround a raised, golden-orange cone, creating a striking focal point in borders, prairie-style plantings, and wildlife gardens. Flowers reach up to 12cm (5 inches) across, standing on strong, upright stems above a neat clump of deep green foliage. This variety provides reliable colour and structure throughout the growing season.
Attracts Bees, Butterflies & Birds
Rich in nectar and pollen, Echinacea purpurea is a valuable resource for bees, butterflies, and other pollinators. The seed heads that develop after flowering provide food for birds, extending its wildlife benefits into winter. By planting this species, gardeners can help support biodiversity while enjoying a continuous display of blooms.
Drought-Tolerant & Low Maintenance
This tough, herbaceous perennial thrives in full sun and well-drained soil. Once established, it tolerates drought conditions, making it suitable for water-wise gardens. Deadheading spent flowers extends the blooming period, while leaving seed heads intact adds architectural interest and sustains wildlife. Hardy and long-lived, Echinacea purpurea returns each year with minimal care.
Versatile Planting for Borders & Naturalistic Gardens
Its upright growth and bold colouring allow it to integrate well with a wide range of planting styles. It pairs effectively with ornamental grasses, Rudbeckia, Salvia, and Achillea, adding texture and movement to mixed plantings. Ideal for cottage gardens, prairie plantings, and pollinator-friendly landscapes, it also performs well in large containers.
Organically Grown & Plastic-Free
Grown in organic compost, without synthetic chemicals, and supplied in wooden troughs and woodfibre pots, Echinacea purpurea supports sustainable gardening. Its plastic-free packaging and environmentally responsible cultivation make it an excellent choice for eco-conscious gardeners.